Vitec Imaging Solutions acquires Savage Universal

Savage Universal is a global market leader in backgrounds for the professional studio photographic market, based in Phoenix, USA. It’s been in this business since 1937. They manufacture an extensive range of high quality, seamless paper backgrounds or backdrops, ensuring users get a crease-free background surface. Earlier today, the Vitec Group’s Vitec Imaging Solutions Division agreed to acquire Savage Universal Corp and its affiliates, with the deal expected to close by the end of November 2021.

In today’s digital era with post-production tools efficient and easy to use, backgrounds are the largest group of consumable products in the commercial photography market. They are an essential tool in every professional studio, as they are quick and easy to set up, enabling photographers to reduce post-production time even more by achieving the desired look directly from camera.

For more than 80 years, Savage has been a leader in this market, offering an extensive product range which covers all possible applications and colours. In the post-pandemic era, professional studio photography has seen a dramatic increase, mainly due to the growth of e-commerce sales.

E-commerce companies often query their buyers to know what drives them to buy their products and no less than 90% of these buyers report that image quality is the most important factor in the decision-making process. Savage directly serves this fast-growing market segment, as well as fulfill a demand from vloggers and influencers for easy-to-set-up backgrounds for their TikTok or YouTube videos.

Savage was and still is a family-run business. They commit today to the quality and innovation standards that defined the company from the beginning. Products such as photographic backgrounds continue to be a key focus of Savage’s manufacturing efforts, but there’s much more to the Savage story.

The company develops innovative products, especially in the digital arena, to meet the needs of today’s more diverse photography community that includes both professionals and semi- professionals The paper they use in their manufacturing process is FSC (Forest Stewardship Council) certified and 100% recyclable and Savage’s main paper mill supplier is net zero on electricity, having its own hydroelectric dam which covers all of its electricity requirements.