After six years working on Hedge, the developers decided it was time to change into a higher gear and enable themselves to start checking off the things they also wanted to build for a long time but didn’t have the time for. The investment round is not meant to grow their customer base — I have the feeling they have a bigger base these days than their closest competitor based in the US — but to grow the team and the product.
They involved industry veterans and their own money. The results are impressive, both from the money perspective and from the people who are betting on Hedge. They raised $3M from industry leaders, led by Steve Bayes. Then there’s that other news: Hedge in turn has become the lead investor in Colourlab’s seed round and, as if that wasn’t enough to make their competitors cry their eyes out, they’re acquiring EditReady and Scopebox.
In case users would now start wondering if they haven’t loaded too much on their plate, no worries, Estelle McGechie, CPO of Atomos and formerly Apple’s Pro Video Product Marketing Manager, Robin Moran of FOCUSED equipment, and Steve Bayes are joining the party as advisors.
What users can expect in the short term is that EditReady and ScopeBox will be further developed within the Hedge ecosystem. According to Mike Woodworth, the founder of Divergent Media, thinks there’s great potential for the apps to mature and grow.
Although Hedge lets you remove friction wherever possible, it’s a Mac product and therefore Windows users weren’t invited to the party, until now. The dream of the Hedge team has always been to avoid vendor and OS lock-in. The investment round allows them to bring more of their products to Windows, the end goal being parity between Windows and macOS. And all their licenses will become cross-platform.
The announcement states users can expect a Drive for Windows soon, with Postlab following, and a Canister too.
The Hedge founders have decided to make all employees co-owners. They not only restructured the company to allow for the new shareholders, they also set aside about 20% of the shares for employees. Unique is that investors won’t have preference so employees won’t end up with next to nothing as is often the case in co-owned companies. The complete Hedge team becomes co-owner, and everyone that will join the team in the future will do so as well.
That should make for a happy team of developers and employees and, as we all know except if we’re idiots, happy employees make even better products.